Sir Mary shows that Yallo can be fast, simple and affordable
With their whimsical 2024 campaign, Sir Mary and Yallo are seamlessly building on the success of the previous year. The new advertising initiatives are designed to emphasize that Yallo has a concise answer to the diverse and high expectations of its target audience—namely, the protagonists: Yallo can.
While 2023 While the focus was on communicating Yallo's comprehensive full telco offering, Yallo 2024 aims to attract the attention of the Swiss with three key benefits of its offering: fast internet, easy switching and attractive prices.
The three online commercials tell the stories of three "dissatisfied" people whose current situation is anything but quick, easy and inexpensive. Just like last year, the campaign uses an analogy mechanism with humorous and bizarre situations. For example, a jockey complains about his slow pony, a model-making fan about the complexity of his project and a restaurant visitor about the gold-plated vegetables on her plate.
"In addition to our full telco offering, we want to bring our strengths at Yallo to the fore in 2024. I am delighted that we have succeeded in building on the humor and cleverness of last year's campaign despite the greater complexity of the messages," says Stefan Fuchs, Executive Director Flanker Brands at Sunrise.
In a first wave, the campaign has been visible throughout Switzerland since Monday with TV commercials, online commercials, digital ads, social media ads, OOH posters and Spotify ads.
Responsible at Sunrise: Stefan Fuchs (Executive Director Flanker Brands), André Hodel (Senior Director Customer Growth & Brand), Maike Büchler (Senior Marketing & Communications Manager), Chiara Seregni (Senior Digital Marketing Manager), Carlotta Patané (Marketing & Communications Manager), Furkan Fidan (Graphic & Web Designer). Responsible at Sir Mary: Adrian Merz (Executive Creative Director), Katrin Espelage (Creative Director), Torben Cording (Senior Art Director), Florian Birkner (Senior Copywriter), Paul Gutjahr (Digital Art Director), Noah Fahrni (Graphic Design), Nadine Treml (Senior Account Manager), Jasmin Jost (Senior Account Manager), Anne Muhl (Strategy Director), Florence Scherer (Senior Strategist), Nicolas Hostettler (Managing Director), Daniel Zuberbühler (Managing Partner). Production: Boom creative studio, Annina Zimmermann (Executive Producer), Wolfberg (Director), Sander Vandenbroucke (DoP), Paula Patocka (Photography), Tomas Klimek (Editor), Unsere Farben (Grading), UKO (Audio). WOther partners: Marco Rose, Cédric Zwicky (Mediatonic), Jill Rodenrijs, Yuriy Ostrovskiy, Julia Treudler (WebRepublic).
