Sir Mary and Zürich Tourism create unexpected business connections in Zurich
Zürich Tourism presents itself to international event planners as the best place for good connections: The B2B moving image campaign by Sir Mary emphasizes Zürich's ability to create surprising, connecting moments.
The three commercials use humor and creative word creations to show how unexpected new connections are made in Zurich. Be it through a fleeting glance or a good conversation that makes you forget space and time. The campaign is intended to visualize that only Zurich can offer these unique conditions for spontaneous, often unnoticed moments that make business events something very special.
"The diverse cultural offerings, the short distances between the event locations and the partnership with the Zurich Convention Bureau make it easy for event managers to create profound experiences and bonding moments for their teams," explains Vanessa Reis, Head of Convention Bureau at Zürich Tourism. "We want to convey this with a wink in our campaign."
The encounters are emphasized in the campaign through original wordplay and pointed acting. Zurich is thus not only in demand as an event location, but also as a city that spontaneously creates lasting impressions and new connections.
The campaign is designed to address business meeting and event planners in Germany and the UK on digital channels. In several flights, the target group is targeted with single image ads in addition to the commercials in order to cover all touchpoints of the user journey from the first contact to lead generation.
Customer: Zurich Tourism. Responsible at Sir Mary: Adrian Merz (Executive Creative Director), Katrin Espelage (Creative Director), Jodok Meier (Copywriter), Leandro Disler (Art Director), Torben Cording (Senior Art Director), Paul Gutjahr (Art Director), Raphael Hirt (Storyteller), Florian Maissen (Design Intern), Jasmin Jost (Senior Account Manager), Sinah Bucheli (Junior Account Manager), Anna Jakrlin (Senior Digital Strategist), Florence Scherer (Senior Strategist), Andrea Küng (Media Consultant), Katharina Günther (Managing Director Planning & Consulting), Céline Zemp (Senior Digital Operations Specialist), Max Jäger (Senior Digital Operations Specialist), Daniel Zuberbühler (Managing Partner). Production: Farbfilm Studio (Production); Laurent Arber (Executive Producer), Alessandra Dolci (Producer), Anne Mancsou (Assistant Producer), Pascal Holzer (Post Producer), Rupert Höller (Director and Editor), Matthias Helldoppler (DoP), Xavi Santolaya (Grading), Joan Minder (Photography), Jingle Jungle (Sound Design & Mix).
