Sir Mary realizes the appearance of the Cashback Cards for Swisscard
Even before the card design and product naming are finalized, Swisscard brings Sir Mary on board to launch the Duo Cashback Cards with a cashback feature. The agency is developing the entire experience—from card design to communications and media, all the way through to the digital card application process.
The free credit card with cashback function introduced last November was so popular that Swisscard has turned it into a duo: The Cashback Cards, in which the cashback function was supplemented by a link to all well-known payment solutions without an annual fee. In addition, all these benefits are now also available for an American Express card. The Cashback Cards have been on the market for a few weeks now.
The cashback cards are aimed at a digitally savvy target group with a modern lifestyle, which determines the strategic direction of the campaign. People are shown with the statement "I let myself be paid for paying" and the question "And you?". It is then made clear that all Cashback Cards customers have the following privilege: "Get up to 1% back when you pay. With your free Cashback Cards".
Sir Mary conceived the card design and branding of the Cashback Cards, the entire out-of-home and digital campaign, from the architecture and advertising materials to the media strategy and implementation. The agency is also responsible for the development of a mobile-first website, the social media strategy and elaboration as well as the digital engagement journey and email marketing. In addition to the ongoing optimization of the campaign, further activities with influencers are planned for the next six months.
Responsible at SwisscardThomas Christen (Head of Acquisition Management); Roman Desponds (Manager Interactive Marketing); Regula Wieser (Digital Acquisition Manager). Responsible at Sir Mary:
Pascal Baumann, Andi Portmann, Constantin Camesasca, Tobias Röben, Paul Gutjahr, Delia Guerriero, Nicolas Hostettler, Patrik Kesseli, Fabian Habisreutinger, Vanessa Habisreutinger, Marc Hünerwadel. ProductionHeimoto (website, CAM process); Tina Aich Productions (film and photo production); Sven Bänziger (photographer); Boldizsár CR (DoP).
