Sense & Stroll: EGK goes new ways and strolls with its customers
Dachcom created the promotional materials for the EGK themed walks.
Forest filling station. Happiness factor Singen. Edible city. These are the topics for the EGK themed health walks from April to October 2017. They will take place in various cities in Switzerland (Bern, Zurich and French-speaking Switzerland). Starting point: two prominent personalities (one presenter, one guest) are out and about talking. And interested parties - equipped with an audio system - are there live.
The themed walks are combined with first-hand insights. The participants are inspired and enjoy the leisure time. The fact that they also get some exercise reinforces the healthy effect.
Founded in 1919, EGK-Gesundheitskasse has grown in a pioneering role that treats complementary and conventional medicine equally. Clear, human and close to its customers, EGK makes a contribution to people's well-being and to the socially sustainable development of healthcare costs. According to the press release, EGK's themed walks should also be seen as a preventive pioneering act. As a means of communication for the "Sinnieren & Flanieren" themed walks, Dachcom developed a Microwebsite posters, advertisements, cinema spots, trend cards, flyers and social media measures.
Responsible at EGK Gesundheitskasse: Ursula Vogt (Head of Communications); Roger Müller (Project Manager Marketing). Responsible at Büro für Kultur: Susanne Morger (idea, concept). Responsible at Dachcom Communications: Team Rheineck.
