"Are you not Dario Cologna?"

The representative survey published by SRF at the end of November confirms that 89 percent of respondents think it is important for each individual to do something to combat climate change through their personal behavior.

Swiss cross-country skiing star Dario Cologna knows how easy it is. As an ambassador for the AutoEnergieCheck (AEC), he has already helped thousands of Swiss motorists to save energy, money and, above all, CO2: over 40,000 tons in the past five years. The AEC is a service provided by Swiss garage owners in the Auto Gewerbe Verband Schweiz (AGVS). It was developed in close cooperation with EnergieSchweiz, the federal government's energy efficiency program.

For the 2017/2018 winter campaign, several videos were filmed with Dario Cologna in Davos to motivate motorists to take the AutoEnergieCheck at their AGVS garage. Dario Cologna takes on the role of a gas station attendant who surprises the motorists, has garage owner Marco Müller show him how to make his own car fit for the winter - and finally gives sensible gift tips as Santa Claus.

The campaign was launched at the beginning of December and will run until the end of the Geneva Motor Show in mid-March. Wideboards for desktop and mobile, pre-roll and in-article videos, and advertorials on the Admeira network will be used, supplemented with paid posts, InRead videos, and AdSpots sidebar on 20Minuten in German- and French-speaking Switzerland.

Responsible at the Federal Office of Energy: Hermann Scherrer (Deputy Head of Mobility). Responsible at Auto Gewerbe Verband Schweiz (AGVS): Markus Peter (Head of Technology and Environment). Responsible at Viva AG for communication: Georg Gasser (overall responsibility), Reinhard Kronenberg (creation), Robert Knopf (design). Production and post-production: On Air.