Safe mountain hiking: BFU and Bold present guide for climbers
The mountain is calling - and more and more hikers are setting off. The accident figures of recent years prove that mountain hiking is no walk in the park. The new campaign by Bold and the Swiss Council for Accident Prevention (BFU) therefore shows what is important.
The central element is the website designed and implemented by Bold Safe-mountain-hiking.chwhere users can test their mountain fitness with a self-test, among other things.
The broad-based national campaign is designed to arouse the interest of hiking fans with simply worded messages and magnificent alpine landscapes, and to provide information in advance about the requirements of the white-red-white marked mountain hiking trails.
Responsible at the BFU accident prevention consulting office: Franziska Hartmann (Campaign Manager). Responsible agency: Bold. Media: Mediaschneider.
