"Shopp Schwiiz!": Campaign promotes shopping in Switzerland
To promote shopping in Switzerland, the Swiss Trade Association (SGV), the Swiss Retail Federation, and Agro-Marketing Suisse (AMS) launched the «Shopp Schwiiz! I live here, I shop here» campaign on Tuesday. The campaign has put this message into action.
In the pandemic year, people were more conscious and aware of buying locally, as shown by several studies. Attributes such as quality, sustainability, availability and time savings have regained importance in shopping. The usual shopping tourism, which causes the Swiss economy an annual loss of between 9 and 11 billion Swiss francs in sales, according to estimates, slackened in the pandemic year. This is a positive momentum for the entire Swiss retail trade, the trade and the Swiss producers. The Swiss Trade Association (sgv), Swiss Retail Federation and Agro-Marketing Suisse (AMS) have joined forces to seize this momentum and raise awareness among the Swiss population for shopping in Switzerland in a joint national campaign called "Shopp Schwiiz! Here I live, here I buy".
During the Corona pandemic, an enthusiasm for local shopping emerged, the SGV wrote in a statement. Several studies showed that since then, people have become more conscious of buying locally and that quality, sustainability, availability and time savings have become more important.
A real run on farm stores was recorded during the lockdown, said Agro-Marketing Suisse President Urs Schneider. Retailers had achieved record sales of food products. And shopping tourism, which accounts for between nine and eleven billion Swiss francs, has also declined, he said.
The Corona crisis thus demonstrated from one day to the next the importance of the Swiss retail trade with its local supply chain, said the director of the retail trade association, Dagmar Jenni. With around 310,000 jobs and 23,000 apprentices, it also contributes to prosperity in Switzerland.
The three associations now wanted to seize the momentum. They therefore launched a joint national campaign to motivate the population to buy in Switzerland. This is also a sign of solidarity with SMEs, which have worked their way out of the pandemic with a great deal of innovative strength and perseverance, said SGV President Hans-Ulrich Bigler.
