Successful mini-game by Avolut for chicory: 70,000 shook
The new «Shake it» mini-game from Avolut for Chicorée’s digital loyalty program is delivering impressive results: Every day, more than 70,000 female customers shake their smartphones for prizes. The gamification approach has had a demonstrably positive impact on brand engagement and sales.
Chicorée and Avolut have a long-standing partnership in the field of loyalty marketing. Users of the Chicorée app can win various prizes with the implemented mini-games. These entertaining formats have become one of Chicorée's most important sales drivers. It turns out that customers who use the Chicorée app make significantly more purchases.
The new mini-game "Shake it" fits seamlessly into the successful series of popular mini-games. The principle is simple: users shake their smartphone to win coupons or discounts every day. The user experience was central to the implementation. Users can view and rotate a 3D gift. Shaking triggers the haptic engine and users receive tangible vibration feedback when the gift reaches the edge of the screen.
The characteristic shaking motion is perfect for the accompanying communication campaign. Here is the realization as a video:
The game ran between September 8 and 20 in the Chicorée app and achieved impressive numbers: Every day, over 70,000 customers shook their smartphones to grab a prize. The redemption rate of up to 10 percent shows that prizes won motivate customers to redeem them much more than benefits given as gifts. Over 5,000 people also installed the app during the campaign.
The success of the campaign demonstrates this: Today, it is no longer just the discount itself that counts, but the entire experience. With a combination of physical activity, haptic feedback, visual rewards and a sense of achievement, "Shake it" creates a holistic brand experience that will be remembered for a long time.
