Serviceplan Suisse and Sea Shepherd stand up for endangered species
The non-profit organization Sea Shepherd Conservation Society (SSCS) international has launched a poster campaign in collaboration with Serviceplan Suisse to encourage donations and raise awareness of endangered species.
With "innovative tactics to investigate, document and, if necessary, intervene against illegal activities on the high seas", the SSCS has often caused a stir internationally. Especially on the high seas, in duels with illegally operating fishing boats. The aim of the non-profit organization is to sustainably protect and preserve animals and ecosystems in the world's oceans.
Since ecological problems have long had global significance, Sea Shepherd has also been present in Switzerland for some time and is now making its first public appearance with this advertising campaign.
The poster campaign developed by Serviceplan Suisse plays cleverly with the medium. Two F200 posters hanging next to each other should actually depict a maritime idyll - if it weren't for the empty space between the two posters in which an endangered marine animal has "disappeared". This is a very simple way of asking for donations: "Save endangered species from disappearing."
The poster campaign is displayed at selected poster sites in Zurich. The sad and beautiful photos were taken by photographers Richard Barnden and Andy Schmid. As passionate divers and underwater photographers, the preservation of underwater creatures is particularly close to their hearts. They have made their photographs available free of charge for this campaign. In addition, J.E. Wolfensberger kindly offered to print the posters.
Responsible at Sea Shepherd Conservation SocietySilvan Wild (Sea Shepherd Board of Directors). Responsible at ServiceplanRaul Serrat (Executive Creative Direction); Michael Kathe, Nicolas Vontobel (Creative Direction); Hanning Beland (Art Direction); Nathalie Jakober (Art Buying); Terrence Fuchs (Graphics); Victor Borel (Image Editing); Dominic Häuptli (Consulting); Pam Hügli (Overall Responsibility); Andy Schmid, Richard Barnden (Photography); J.E. Wolfensberger (Printing); APG (Media Partner).
