Serviceplan Suisse and Ragusa make for an incorrigible autumn
Ragusa and Serviceplan are launching the second round of the “Unverbesserlich” campaign. Once again, the headlines highlight specific traits of Ragusa fans.
In order to appeal to as many potential Ragusa consumers as possible, special features or dialects of the respective city were included. For example, in Bern it is called "Die-immer-mit-äuäää-Antworterin" or in Zurich "Der-aus-Versehen-ein-Hipsterbart-haber". The lines appear as striking streetcar or bus lettering in Zurich, Basel, Bern, Geneva and other cities.
They are flanked by social media posts designed to encourage interaction. In keeping with the product, the focus here is also on incorrigible characteristics.
The campaign can be seen from October 14 until the end of December on streetcars and buses (inside and outside) in Zurich, Basel, Bern, Geneva, Biel, Lausanne, Lucerne, St. Gallen and Neuchâtel, on rail posters as well as on Instagram and Facebook.
Responsible at Chocolats Camille BlochDaniel Bloch (CEO), Heinz Reber (Marketing and Sales Director), Fabienne Leuenberger (Brand Manager). Responsible at ServiceplanNicolas Stark (Art Direction), Günter Zumbach, Yannick Owen (Text), Florian Birkner (Creative Direction), Selma Caglayan (Consulting), Sisqo Kissling (Graphics), Sean Amini, Lara Horisberger (Social Media), Raul Serrat (Executive Creative Direction), Pam Hügli (Overall responsibility).
