Serviceplan Suisse is good to hoof with DillySocks
What is the neighbor doing on all fours in the garden? And why is the man in the park behaving like Black Beauty? The answer: Serviceplan Suisse has launched the #DillyGallopChallenge on TikTok for DillySocks.
Do the Dilly Walk: This message is currently being spread on TikTok. In the #DillyGallopChallenge, young and limber people gallop, trot, neigh and jump like horses - and many of them wear socks on their hands and feet.
The Swiss startup DillySocks and the agency Serviceplan Suisse are behind the idea of making people gallop with four socks. "We were looking for a way to promote our 2-for-1 promotion - focusing on a young target group," says Sean Pfister, one of the three founders of DillySocks. "And when Serviceplan Suisse came up with the idea, it was immediately clear to us: this is the horse we want to back." The TikTok Challenge is finding more and more friends and imitators, according to its own information.
Responsible at DillySocks: Sean Pfister (Co-Founder), Sophie Witte (Head of Marketing & Growth). Responsible at Serviceplan Suisse: Livia Küpfert (Consulting), Nathalie Jakober (Art Buying), Mareike Pässler (Content & Corporate Communications), Terence Fuchs, Carina Kienzle (Graphic Design), Hanning Beland (Art Direction), Peter Liptak (Text), Dominic Shota Schweingruber, Kurt Bösiger (Video Production and Motion Design), Michael Kathe (Creative Direction), Marcin Baba (Executive Creative Direction), Pam Hügli, Raul Serrat (Overall Responsibility); Per Kasch (photography and director), Find a Face (casting), Supreme Music (music).
