Serviceplan Suisse stages the little things in life in a big way
The lockdown is gradually being eased and Switzerland is picking up speed again. In keeping with the regained freedom, Mini has launched a summer campaign in which selected models can be purchased at a reduced price: With "Enjoy the Mini things in life", Serviceplan Suisse is getting the post-lockdown spring fever going.
Two key visuals emphasize the small moments that make driving a pleasure. Experiencing the airstream or being together in nature - these are Mini moments that are experienced even more intensely after the lockdown and at the same time reflect the Mini spirit emotionally.
The two subjects were shot during the lockdown and therefore under completely different conditions. Both the shoot in a moving car through Zurich city center and the shots at the idyllic Obersee in Glarnerland had to comply with the applicable hygiene and protective measures such as social distancing. A new challenge, but one that did not affect the emotionality of the end product in any way.
The campaign is being used immediately on advertisements, various online advertising media and at the POS.
Responsible at Mini: Timo Di Pardo (Director MINI), Adrian Kwasnitza (Head Marketing Mini), Fabian Schlatter (Communication Mini).
Responsible at Serviceplan Suisse: Nadja Tandler (Art Direction), Michael Kathe (Creative Direction), Kelsang Gope (Text), Sidonie Bauer, Andrea Menzi (Consulting), Eliane Bachmann (Art Buying ), Barbara Meier, Victor Borel (Media Realization), Kurt Bösiger, Dominic Shota Schweingruber (Motion Design), Raul Serrat and Pam Hügli (Overall Responsibility); Yves Bachmann (Photographer), Katrin Lohman (Producer), Vizeum (Media Agency).
