Serviceplan asks the right questions for the University of Lucerne
«Moving Human Science» is the brand promise of the University of Human Sciences in Lucerne. Serviceplan, the agency based at the House of Communication, has translated this into a long-term communications platform—and asked the right questions to make it happen.
As individuals - but also as a society - we face many challenges these days. It is precisely these issues that the University of Lucerne addresses in its research and teaching. By constantly asking and questioning what drives us as people and as a society. It is precisely these questions that Serviceplan has brought to the fore in a newly designed communication platform for the University of Lucerne - thus strengthening the existing motto "Moving Human Sciences" in terms of communication.
Can artificial intelligence lie? Was the future better in the past? Is pacifism just naive? How can we age healthily and happily? At the University of Lucerne, the various faculties teach and research questions like these - questions that focus on people and society and that have been placed at the center of communication in Serviceplan's new brand film.
Questions also form the communicative bracket for the application of the Master's and Bachelor's degree programs. Questions that are also relevant for students and thus make the university's brand essence authentically tangible on social media channels. For this reason, the use of actors was avoided and real students were used instead.
The brand film, snippets of it and the social media master and bachelor clips are currently being used on various platforms.
Responsible at the University of Lucerne: Lukas Portmann (Communications Officer), Maurus Bucher (University Communications). Responsible at the House of Communication Zurich: Nadja Tandler (Art Direction), Kelsang Gope, Peter Liptak (Text), Marcin Baba, Micha Seger (ECD), Sarah Mager, Audrey Isaak, Andrea Staub (Consulting), Nico Podgorny (Chief Client Officer), Raul Serrat (Chief Creative Officer), Nathalie Diethelm (CEO). External partners: Nadia Rosasco, Rosas and Co Films.
