Serviceplan implements youth campaign "Zieh's durch" for Credit Suisse
Serviceplan Suisse, in cooperation with the newly established marketing department of Credit Suisse, has realized a youth campaign under the claim "Zieh's durch", which virtually summarizes all offers and products for teenagers, students and young adults.
The aim of Credit Suisse's marketing department was to use the campaign to make the big bank's brand essence "Driving Progress" more tangible and to show what personalities Credit Suisse stood for. To achieve this, it relied on Serviceplan for the first time.
The campaign was designed to empower young people and students to stand on their own two feet and go their own way. The core of the campaign is a manifesto film, which wants to convey that everyone should follow their own ideas and shape their own future. An online campaign with moving images and various social media activities, as well as eight creations for DOOH, classic posters and POS advertising, are intended to reflect the "spirit" of the campaign for each individual target segment.
The website offers tips and tricks for each topic covered, and an extension on Instagram, among others, deepens the thoughts with documentary stories: young people tell what drives them and keeps them going in short, real-life portraits.
The "Zieh's durch" campaign also incorporates Credit Suisse's football commitment through social media clips featuring Breel Embolo, Kevin Mbabu and Remo Freuler, and also demonstrates the big bank's attitude to the LGBTIQ community through the headline "Steh zu deiner Identität. Pull it through".
Responsible at Credit Suisse: Roman Reichelt (Head of Marketing & Sponsorship); Judith Schulte (Head of Marketing Initiatives & Advertising); Karina Chodorowska (Head of Marketing Private Clients); Thomas Müller (Marketing Private Clients, Project Management); Hendrik Kruse, Marisa Piffari, Kendra Ueberholz (Marketing Private Clients, Project Team); Marco Dalla Valle (Head Digital Campaigns); Caroline Raba, Sebastian Schäufele, Daniel Knöpfli (Digital Campaigns Project Team); Christian Moser (Content Marketing); Mira Song Mäder, Michael Rütti (National Sponsorships). Responsible at Serviceplan Suisse: Pam Hügli (overall responsibility); Raul Serrat (ECD); Nicolas Vontobel, Michael Kathe (CDs); Tom Müller (AD); Jan Krohn (text/concept); Jasmine von Niederhäusern (motion design); Victor Borel, Barbara Müller, Barbara Häne (picture editing/production); Nathalie Jakober (art buying); Edi Walker, Valmire Muji, Selma Caglayan (consulting). Production: Shining Pictures, Filmgerberei, Futurelite (Film); Yves Bachmann (Photo); Plan.Net Suisse (Website/Display Ads); Swiss Online Publishing (Social Media); Webrepublic, MediaCom Switzerland (Media); GroupM connect (Ad Tech).
