Serviceplan for Dilly Socks: The bad sides of good taste
Serviceplan Suisse has created a humorous campaign for DillySocks in which people pay dearly for their sense of style.
Whether with a casual look, a party outfit or even a suit - anyone who wears the gaudy socks from Swiss startup DillySocks will stand out. In certain situations, however, it is not advisable to stand out.
With this in mind, Serviceplan Suisse has created a campaign that shows that socks attract everyone's attention even in highly unfavorable situations.
Three motifs - static and moving - were realized for the campaign. They were shot by Swiss photographer Jonathan Heyer. The campaign appears on posters, social media ads and in cinemas, and also heralds the start of the Christmas season with a sales promotion.
Responsible at DillySocksSean Pfister (Co-Founder); Sophie Witte (Head of Marketing & Growth). Responsible at Serviceplan: Raul Serrat (ECD); Nicolas Vontobel, Michael Kathe (creative direction); Hanning Beland (art direction); Marietta Mügge, Peter Liptak (text); Alexandra Hofmänner, Aline Litchenhaus (consulting); Pam Hügli (overall responsibility). Production: Jonathan Heyer Photography + Film (Photographer); Dhondup Tersey, Aliza Eva Berger (All In Production; Producer); Katerina Carambellas (Hair + Make Up); Alessandro Fischer, Elias Gmünder, Sebastian Heeb, Letizia Marco (Photo Assistant); Stephan Riederer (Pixelpolish; Image Editing).
