Serviceplan promotes digital security the Swiss way for Credit Suisse
As residents of one of the safest countries in the world, the Swiss are very security-conscious—both online and offline. In a campaign for Credit Suisse, Serviceplan highlights the high security standards of the major bank’s online and mobile banking services.
The campaign focuses on the overcautiousness of many Swiss people - whether it's the man who locks his bike himself in the garage, the woman who opens public transport doors with her elbow, or the person who double-checks that he really has locked the front door. Credit Suisse wants to convey that optimum security is guaranteed for every online and mobile banking session using the very latest technology.
The ads, banners, video ads and social media posts have been on display throughout Switzerland for a month since the beginning of September.
Responsible at Credit SuisseRoman Reichelt (Head of Marketing & Sponsorship); Judith Schulte (Head of Marketing Initiatives & Advertising); Anja Herrmann, Cyrill Steiner (Marketing Private Clients). Responsible at Serviceplan: Nicolas Vontobel, Michael Kathe (CDs); Tom Müller (AD); Nadja Tandler (Junior AD); Jan Krohn (text/concept); Victor Borel, Barbara Meier, Barbara Häne (picture editing/production); Nathalie Jakober (art buying); Edi Walker, Selma Caglayan (consulting); Raul Serrat (ECD); Pam Hügli (overall responsibility). Production: Visualeyes International. Photo: Yves Bachmann. Display Ads /Social Media: Plan.Net Suisse. Media: MediaCom Switzerland; Webrepublic. Ad Tech: GroupM connect.
