Seniors set their own TV commercial to music to mark Pro Senectute's anniversary
In 2017, Pro Senectute celebrates its 100th anniversary. For this occasion, FCB Zurich has come up with something special for the organization: The anniversary TVC was set to music by seniors themselves.
Vivid proof that the organization's claim is much more than just a motto on paper: the phrase "Stronger together" is actively lived by Pro Senectute.
The film shows a selection of services from the Pro Senectute range in various situations. The individual scenes are musically accompanied by the singing of an original Pro Senectute choir. The special feature: The music of the choir adapts to the respective actions. If, for example, a key falls out of the window, the sung tones also become lower. In this way, the entire film is set to music by the seniors together.
https://www.youtube.com/watch?v=/AMOsdiom8mM
The choir members, who had traveled especially from Graubünden under the direction of their conductor Rico Peterelli, were enthusiastic about the novel experience. And producer Roman Camenzind was also impressed by the commitment and professionalism of the older ladies and gentlemen. All in all, the event was a great experience for everyone involved - and real proof that Pro Senectute members really are stronger together.
https://www.youtube.com/watch?v=/EEUCfVVGSUQ
Responsible at Pro Senectute: Peter Burri Follath (overall responsibility), Béatrice Fink (member of the management/strategy), Najla Becirovic (project management and coordination). Responsible at FCB Zurich: Sören Schröder, Flavio Meroni (Creative Direction), Dominik Brülisauer, Kelsang Gope (Copywriter), Olivia Schläpfer (Art Direction), Marie-Theres Ott (Client Service Director), Jonas Brändli (Consulting). Responsible at Hitmill (music production): Roman Camenzind, Gerrit Wunder, Fred Herrmann, Georg Schlunegger (composition/production), Noemi Mathis (project management). Responsible at Shining Pictures (film production): Ari Zehnder (director), Stefan Bircher, Alex Biondi (producer), Jan Mettler (camera), Tonstudios Z (sound design).
