Seed and Geberit: «Mastering Water» for 20 Countries
Seed produced an opening film for Geberit to be shown at international client events in about 20 countries outside Europe—titled «Mastering Water.».
Geberit Mastering Water: When the Bathroom Becomes a Parallel World
Seed has produced a new opening film for Geberit, titled «Geberit Mastering Water,» which is being used in about 20 countries outside of Europe. Geberit regularly hosts regional customer events in numerous growth markets outside Europe—and the company uses this film to kick off its current events.
The film follows a young woman on her way home: the rain, a shivering dog, and the spray from a passing car are taking a heavy toll on her. Soaked to the bone, she reaches her apartment. But in the bathroom, the tables turn—here, she’s the one who controls how the water flows.
From Briefing Development to Implementation
In collaboration with Geberit, Seed developed both the film and the key visual—from the briefing phase through the creative process to the final production. Ari Zehnder directed the film and was also responsible for the script and editing. Andreas Szentkuti was responsible for the concept, and Anton Fresco served as director of photography.
The production was handled by Tango Production (production services), under the direction of Bastian Hertel and producer Felix Courvoisier.
Geberit Mastering Water: An Overview of the Film
You can watch the film directly on Vimeo:
Seed is a Zurich-based communications agency specializing in film. The company creates and produces films for external and internal communications. According to the company, its clients include BKW, ETH Zurich, Geberit, On Running, Rivella, Swiss Life, UBS, and the University of Zurich, among others.
Person in charge at Geberit International Sales: Nadine Arquint, Lars Elsässer. Responsible at Seed Audio-Visual Communication: Ari Zehnder (Screenplay/Direction/Editing), Andreas Szentkuti (Concept), Anton Fresco (Cinematography), Tango Production (Production Services), Antek Grzymala (Production Services Producer), Jozek Grzymala (First Assistant Director), Michal Larry Kruk (Gaffer), Justyna Suwała (Production Designer/Set Designer), Monika Tomczak (Costume Designer), Olga Węgłowska (Makeup Artist), Bastian Hertel (Production Manager), Felix Courvoisier (Producer).
