Momentum or Uufschwung? Mainland launches ESAF campaign for EY
Do growth and tradition have to be at odds with each other? As a title sponsor of the Swiss Federal Wrestling and Alpine Festival (ESAF) in Zug, Ernst & Young aims to show how well tradition and transformation can go hand in hand.
The ESAF communication that Festland created for EY picks up on this aspect. The key message "Schwung oder Uufschwung?" and the key visual, which shows wood shavings in a time-lapse animation, build a bridge between the sawdust arena and the business floor.
The presentation ties in with the global "Better Questions" campaign and is part of the strategic "New Reality Movement" platform that Festland and EY have developed for the DACH markets. The sawdust animation, which is based on the color explosion of the New Reality platform, was developed with the 3D studio I/O FX.
The subjects can be seen on posters and e-boards as well as on social media. The New Reality Blog provides an in-depth insight into the partnership between EY and ESAF, where you can find out, among other things, which swings also lead to success in business.
Responsible at Ernst & YoungThomas Sucic (Head Brand, Marketing and Communications Switzerland); Jessica Weissberg (Senior Associate Core Business Services). Responsible for mainlandAndi Ackermann (Host); Othmar Geser (Product Lead); Elena Neff (Process Lead); Marco Casile (Concept/Text); Robert Schiwy (Design); Sandro Fischer (Interaction).
