Swiss Heart Foundation and Republica save lives

Every 30 minutes, a person in Switzerland suffers a stroke. That is 16,000 people per year. One fifth of those affected die, one third remain disabled. Many deaths or serious consequential damage could be avoided if more people recognized the symptoms and reacted correctly.

The Swiss Heart Foundation, in collaboration with Republica, has therefore launched the national awareness campaign "Recognize stroke. Save lives." with the aim of making the general population more aware of the symptoms of a stroke and improving the correct response in an emergency.

"We decided on a campaign that informs and sensitizes people through entertaining components and invites them to engage with this difficult topic. At the same time, it should convey the right knowledge clearly and quickly," explains Simon Schatzmann, partner and responsible project manager at Republica.

The campaign consists of two main storylines: On the one hand, an informative spot, which is played out on the relevant online and social media channels as part of a national paid media campaign and highlights the most important signs of a cerebral stroke (paralysis in the face or in the arms or legs, as well as speech disorders) and the correct action (alert 144 immediately).

On the other hand, numerous other digital content measures will come into play by the beginning of December, such as an informative facts and figures animation video or classic media work.

In addition, Republica developed icons that are used in print measures as well as in paid ads and on the landing page Hirnschlag.ch.