Switzerland Tourism: Hotels welcome buzzing and fluttering guests
In the latest campaign by Switzerland Tourism (ST), bees, butterflies, and insects are taking center stage for a change. They are promoting the new «Bees & Friends» hotels and are meant to showcase the diversity of Switzerland’s hotel offerings.
At the start of the campaign, almost 50 hotels are already part of this unusual accommodation cooperation - they all have wild bee hotels or hedgehog shelters in the immediate vicinity. "Together with our accommodation partners, we are proving to the world that Switzerland really does have something to offer for all guests. We are a dream destination for even the tiniest of travelers," explains ST-CMO and "Advertiser of the Year 2023" André Hefti.
Busy buzz in New York's Times Square
The campaign film is staged in the style of a major international nature documentary - realized by wildlife photographer and documentary filmmaker Roman Willi, among others. The distinctive narrative voice in the English-language version comes from the well-known British actor James Faulkner.
The campaign is running on social media and on electronic advertising spaces such as Times Square in New York. In Germany, tiny posters are being put up in various major cities as part of guerrilla marketing campaigns aimed directly at "travel-loving" insects - and big travelers who enjoy the "Jöö effect". Numerous promotional activities are also planned in the home market of Switzerland and in the United Kingdom.
Responsible at Switzerland Tourism:André Hefti (Chief Marketing Officer); Martin Pally (Head of Campaigns), Janine Allemann, Michaela Aerne (Campaigning); Annika Grünig (Head of Accommodation & Gastronomy); Nina Kölbl, Nina Bleiker (Accommodation & Gastronomy); Katharina Frede (Marketing Distribution); Anja Liebe (Social Media); Anja Roggo (Tourism Development & Sustainability); Anouk Blum, Sariana Berchtold, Nadine Ackermann, Susanne Berther and Pascal Bloch (Productions); André Aschwanden (Corporate Communications); Mark Diggelmann (Digital); Yoann Steiner (CRM); Luc Gschwend (SEA); Yamuna Betschart, Moana Seif & Tassja Dâmaso (Markets). Concept/Creation: Stefanie Huber, Peter Brönnimann. Responsible at McQueen Films: Ennio Ruschetti (Director), Philipp Petersson (Executive Producer), Meret Früh (Line Producer), Tobias Dengler (DoP), Roman Willi (Wildlife DoP), Annina Diston, Robin Fessel (Miniature Hotel Construction), Kirstin Reppas (Editor), Das Alte Lager (VFX), Great Garbo (Music Composer), DubDub Studios / Manuel Gerber (Sound Design & Mix), Unsere Farben / Jürgen Kupka (Colorist).
