Shake and win - the advertising office for Orangina

For the fourth time, the Zurich-based advertising firm created the Limited Edition for Orangina. This year, the focus was on "gamification". This has already been done in other countries with great success and reflects Orangina's playful approach.

Who can't remember the legendary saying "Orangina - you have to shake" with a French accent? This was taken up and transported to the present day. Whether you bought Orangina Original, Zero or Rouge, there was a QR code on every bottle that you could capture with your smartphone. Then all you had to do was shake your Orangina bottle in front of the smartphone camera and you were entered into the prize draw.

The advertising agency has now adapted the international campaign for Switzerland and added the claim "Shake to win". The visuals were restaged, optimized, and produced for the Swiss bottle, and a completely separate digital campaign was created. After only a short time, the Limited Edition had to be re-produced, and this year's campaign is undoubtedly a great success. After the Limited Edition, the standard bottles created by the advertising agency will soon go on sale, which have also undergone a complete rebranding.

Customer: Aproz Sources Minérales SA and Schweppes International Limited Lead Agency: The Advertising Firm Inc. Media: Mediaplus Suisse AG. Social media: Monami Ltd. Micro Influencer: Swissper / Promotion Tools AG.