Scholz & Friends shows for Rivella where less is more
What makes Rivella Refresh’s formula so special also applies to the new campaign by Scholz & Friends Zurich: refreshing Switzerland by focusing on the essentials.
Under the motto "Less is more", Scholz & Friends Zurich and Rivella launch the new campaign appearance for Rivella Refresh, following the trend towards health-conscious nutrition. The idea: Reduction to the essentials does not automatically mean renunciation, but often even gain. Rivella Refresh is a sugar-reduced version of the original with natural sweetness, and is thus intended to be particularly light and sustainably refreshing.
"Less is more" is also stylistic in the design of the orchestrated campaign. The messages are reduced to the relevant product features and brought to life using Kinetic Type.
The launch of the orchestrated campaign will take place successively with different formats on TV and out-of-home as well as a digital campaign with banner motifs, online videos and social ads. PoS measures, promotions and samplings round off the campaign presence.
Responsible at Rivella: Silvan Brauen (Head of Marketing Rivella & Enertea), Désirée Koller (Senior Brand Manager Rivella), Elena Neuhold (Junior Brand Manager Rivella), Annika Montalenti (Head of Digital, Media & Insights), Caspar Vuille (Digital Marketing Manager). Responsible at Scholz & Friends: Joana Faria, Roger Krage, Luca Stancheris, Maira Weidmann, David Fischer, Christian Vosshagen (Creation), Elisa Stahel, Maike Hoff, Mathias Rösch, Tobias Händler (Consulting & Strategy). Implementation: Film production: LeBerg; EP: Gabriel Waldvogel, Producer: Maximilian Becht, Direction & Motion Design: Aljoscha Höhborn, VFX: Denis Krez, Music: Pablo Nouvelle. Media: Havas Media.
