Schöffel becomes the Trutstbrand for authentic nature experiences
Jung von Matt Brand Identity and Schöffel are unveiling a refined brand design. The focus is on authentic experiences in nature and a refined profile as a trusted brand.
Schöffel, the traditional family business from Schwabmünchen, known for its high-quality outdoor clothing, has fundamentally refreshed its brand design with Jung von Matt Brand Identity. The aim was not only to modernize the Schöffel brand visually, but also to reinterpret its central message: I'm out. This claim stands for the attitude to life of experiencing nature as a source of peace and strength and forms the heart of the brand identity.
With the further developed brand, Schöffel wants to offer its target group an even more authentic and self-determined experience of nature. This message needs to be communicated clearly and consistently both internally for employees and externally for customers.
Famous seam as a central element
Jung von Matt brand Identity carried out a comprehensive brand audit, followed by a brand positioning and design workshop. The brand experts translated the brand's key assets, such as high quality and longevity, into a new, contemporary design.
The adapted Schöffel brand design is characterized by a clear, minimalist aesthetic that is both timeless and modern. To achieve this, the Schöffel seam was developed as a striking element - a visual component that symbolizes quality, durability and the connection to nature.
Responsible at Schöffel: Stefan Merkt (CEO Schöffel Sportbekleidung GmbH), Stefan Ostertag (CMO/CDO Schöffel Sportbekleidung GmbH). Responsible at Jung von Matt Brand Identity: Christina Widmann (Executive Design Director), Dr. Thomas Deigendesch (Managing Partner), Micha Niederhäuser (Design), Pablo Scheidegger (Design),Lukas Gebhardt (Motion), Inna Schill (Consulting).
