Find faster
The online B2B marketplace "Wer liefert was" is starting 2017 in Switzerland with a new TV campaign.
TV commercials will be distributed on SRF channels and in the Swiss advertising windows of private TV stations. The campaign will run from the beginning of January to the end of February 2017. The focus of the campaign is on quick and effective product searches on Wlw.ch. The story, developed by the creative agency Plantage Berlin, is told "at high speed" - based on the fast and precise search and find on "Wer liefert was". Whether in ten or shortened to seven and five seconds: The spots get to the heart of the benefits of "Wer liefert was" for buyers and suppliers of products and service providers. "Wer liefert was" has already realized a TV campaign in Germany in spring 2016. While Switzerland has so far only been covered with radio spots, a TV flight is now being launched.
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The new campaign claim is: "Search. Find. Act successfully. On wlw.ch." The leading B2B marketplace "Wer liefert was" (Who supplies what), together with the creative agency Plantage Berlin, came up with an amusing introduction to the stories, which includes a small side swipe at its competitor Google: The three spots each begin with a truck passing the "Gugeln" place-name sign and heading toward "Schnellerfinden." Because there, according to the story, companies are very successful because they search on "Wer liefert was" and accordingly find the right products more quickly, or because they present their products on "Wer liefert was" and are thus found more quickly. The film was directed by Navid Abri from the production company Film Deluxe. Plantage Berlin is responsible for the creation and implementation of the spots.
"We are now continuing our Highspeed TV campaign from spring 2016, which was very successful in the target groups, in an adapted form," says Doreen Schlicht, Senior Director Marketing/PR at "Wer liefert was." "We have modified it somewhat to put our benefit for the target groups even more strongly in the narrative focus. In addition, it will be played out over five months in 2017 - including two months in Switzerland for the first time."
