Fast buses
Stadtbus Winterthur is showing what its buses are capable of. The campaign was created by the agency TBD.
You may love or hate public transport, but one thing is undeniable: At peak times, many motorists sometimes prefer to take the bus, streetcar or S-Bahn.
Stadtbus Winterthur is now taking this sporadic flirtation one step further. Two motifs reveal with a wink what the SBW buses are all about. At rush hour, the message is that a bus is actually an attractive vehicle for city traffic: it is as fast as the fastest buses, can even get through where others have to pass and also has a guaranteed parking space everywhere.
The two motifs are used as posters, social media ads and other applications. They were designed by the agency TBD and realized by the CGI studio Flaeck.
Responsible on the customer side: Michael Poysden (Head of Marketing & Sales Stadtbus Winterthur); Peter Schilde (Marketing Communications), Lukas Tenger (Head of Marketing ZVV). Responsible at TBD: Tom Seinige, Sandro Nicotera (creation), Susan Bosshard, Alexandra Reis (consulting).
