Schneiterpartner: Everything in the green for Imvedo
Imvedo, a real estate company based in Ticino, is rebranding with a new color scheme following the handover to a younger generation. Schneiterpartner is responsible for the green brand identity.
The complete renovation of the brand begins with the adjustment of values and positioning, continues with the shortening of the original name Immobiliare Vedeggio and ends with the visual appearance in smart bright green. The overall package is intended to prepare the company for the future in the Ticino real estate market with a sharpened profile.
In addition to the eye-catching color, the visibility of the brand is primarily characterized by the play with surfaces. These striking elements used in marketing communication symbolize properties and spaces in the strictest sense of the brand promise "Passione Spazio". After all, Imvedo's credo is a passion for sustainable real estate construction, for the development and management of buildings.
Schneiterpartner has implemented various measures for the new brand identity. These range from stationery and PowerPoint presentations, posters, advertisements, flyers, image brochures and merchandising products to the new website and the completely redesigned interior and exterior branding. From the office signage to the parking garage signage, everything is there. New pictograms were also created and a stringent visual language formulated. To ensure that everything is in order, the design rules are set out in a detailed CD manual.
Schneiterpartner will continue to support Imvedo in brand management and in the implementation of all corporate and marketing communication measures.
