TBWA\Zurich for Coop: Yuki the snow bunny lights up Christmas
Coop is kicking off the pre-Christmas season with its new «Magical Winter» collectible promotion. TBWA\ Zurich developed an integrated campaign for the promotion across all communication channels.
At the heart of the campaign is the bright snow bunny Yuki. With a magical night light projector, he conjures up twinkling stars in children's rooms and makes customers' hearts beat faster.
In a short TV commercial and a bumper, the fluffy main character discovers the various products in a playful way and unfolds his cute magic. In addition, the collectible promotion can be experienced in numerous online formats, ensuring that the anticipation of Christmas can be felt everywhere.
This year, customers can look forward to particularly wintery products - including Yuki as a plush snow bunny, a fluffy blanket for at home or the multi-colored night light projector that transforms every child's room into a radiant starry sky. The mechanics remain the same: Simply collect Märkli and redeem them in-store.
Client: Coop Cooperative; Campaign conception and implementation: TBWA\Zurich; Moving image productionShining Film; AnimationPostOffice Amsterdam; Media planning: TWmedia; MusicHitMill; Voice recordings: Cover Media.
