Absolute snow guarantee and top prepared slopes: Saas-Fee has not only one of the most beautiful ski areas in Switzerland, but soon also the best.

This is made possible by the following offer: If 99,999 ski and snowboard fans by November 27, 2016 on We-make-it-happen.ch order a season ticket, you can get it for just 222 francs (for comparison: a regular day ticket costs 72 francs in Saas-Fee).

From this basic idea, Matter Gretener Lesch developed a comprehensive crowdfunding campaign with a marketable product for Saastal Bergbahnen thanks to strategic marketing support and insights from behavioral economics. An extensive communication campaign is now making this known.

At the center is the slogan "Das haut dich um" ("This will blow your mind"). It not only comments on the unbeatable value for money on offer - it is also taken literally in visual terms: The campaign shows a skier and a snowboarder who are actually knocked out - by the targeted punch of a boxer. The fact that the images and films were realized with a high-speed camera makes the visuals a very special eye-catcher.

Advertisements, posters, TV commercials, banners and dialog marketing measures are used.

Responsible at Matter Gretener Lesch: Daniel Matter (Creative Direction), Dominik Imseng (Text), André Schmid (Art Direction), Gianluca Marques (Graphics), Marcus Gretener, Verena Knof (Consulting). Photography and film production: Fabian Scheffold. Media agency: CellarTheus.Digital

Fashion Patrick Ponetz has a store on Zurich's Widdergasse that is stocked exclusively with exquisite goods. This includes Kohzo Denim. Exclusive jeans made from 100 percent natural materials, including fibers from the mulberry tree, which is called "Kohzo" in Japanese. It is thanks to the use of these pure and special materials that the jeans are extremely hard-wearing. This inspired Euro RSCG Zurich to launch a "Karate Jeans" campaign. The motifs strikingly emphasize the stability of Japanese jeans.