Salt & Brinkertlück: Summer Campaign with a '70s Vibe
With a 360° campaign, Salt is presenting its summer offers as a journey back in time to the 1970s. Up to 70 percent off select subscriptions—conceived and executed by brinkertlück Switzerland.
Salt's Summer Campaign Celebrates Discounts with a Retro Aesthetic
Swiss mobile carrier Salt is launching an unusual summer campaign: The Salt summer campaign promotes discounts of up to 70 percent on select plans—and makes the number itself the creative theme. The entire 360° campaign features a 1970s aesthetic, conceived and executed by the agency brinkertlück Switzerland.
The timing was deliberately chosen: Salt announced last week that it had recorded growth across all business segments. Riding this momentum, the company is now entering the summer season. The focus is on offering first-class telecommunications services at attractive rates.
Awards as the Foundation of the Campaign
The discount promotion is backed by a quality promise: Salt’s mobile network was once again—and for the third time in a row—awarded the top rating of «outstanding» in the connect network test. In addition, the independent Swiss institute SIQT rated the customer service with the highest grade, «Top.» According to Salt, customers thus benefit not only from the discounts but also from excellent network quality and first-class service.
The '70s as the Creative Heart of Salt's Summer Campaign
The visual concept is consistent: the 70 percent discount is presented by the 70s. The campaign is entirely based on the aesthetics of the 1970s—from the store design of the Salt Shops to point-of-sale materials and classic advertising media. The cross-channel concept includes TV and online spots, produced in collaboration with Tuna Production, as well as DOOH, OOH, and PoS initiatives.
Fabrice Allegro, CMO of Salt Mobile, is confident: «We were determined to launch a campaign that draws its strength from the point of sale. The »70s style will stand out and be impossible to miss—starting with the store design of our Salt Shops and, of course, extending to our traditional marketing efforts.”
Second National Campaign with Brinkertlück Switzerland
This is already the second national campaign that Salt has carried out in collaboration with brinkertlück Switzerland. Dennis Lück, CCO of brinkertlück Switzerland, describes the collaboration as follows: «Salt is an incredibly fast, clear, and decisive client, and we’re proud to be able to support Salt in achieving its ambitious goals.»
The campaign has been on air across all channels since this week.
Contact at Salt Mobile: Fabrice Allegro, CMO. Creation: brinkertlück Switzerland; Dennis Lück, CCO. Film production: Tuna Production. Media: Context.
