Saatchi & Saatchi promotes the Certo credit card for Cembra
Since the beginning of 2025, Saatchi & Saatchi Switzerland has been serving as Cembra’s new lead agency. Now, the creative agency’s first campaign has been released. It promotes the Certo! credit card.
Saatchi & Saatchi Switzerland has been the new lead agency for Cembra since the beginning of 2025. Now the first work from the creative agency's pen has been published. It advertises the Certo! credit card. This is characterized by an attractive cashback program for customers. The motto of the campaign is fitting: "You'll really get something back."
The motto is staged in an eye-catching campaign across numerous touchpoints. The focus is on three subjects that showcase the benefits of the credit card. In each case, a person is seen throwing an object out of the picture and only a few seconds later numerous objects come flying back. This humorously dramatizes the fact that the Certo! credit card - i.e. cashback from numerous retailers. For example, from the sports, fashion, travel and electronics sectors. The campaign was produced using a mix of studio filming and 3D animation.
The film was directed by the duo Stefano & Alejandra. While the actors acted live in front of the camera in the studio, the entire setting - i.e. the backgrounds and the flying objects - was generated in post-production with great attention to detail. This resulted in a campaign that clearly stands out from the competition thanks to its individual visual language.
"With the new Certo! communication, we deliberately wanted to create something that differs from the typical approach - paying with a card," says Sören Schröder, Creative Director at Saatchi & Saatchi Switzerland, explaining the eye-catching concept. Christopher Moll, responsible for Certo! at Cembra, adds: "The relatively young Certo! brand is our platform for bold ideas and lively communication.
Responsible at Cembra: Andreas Schärer (Head of Marketing and Branding), Christopher Moll (Team Manager Marketing and Branding), Daniel Rickenbach (Senior Brand and Graphic Designer), Rahel Engels (Team Manager Performance Marketing), Elisa Heinecke (Marketing Specialist), Roman del Medico (Head Product Cards), Antonio Coviello (Head of CRM), Carsten Thiele (CRM & E-Commerce Expert), Antonio Ribeiro (Senior UX Designer). Responsible at Saatchi & Saatchi: Holger Schicke (Managing Director Consulting), Sören Schröder (Managing Director Creation), Ingrid Brun del Re, Joel Laager, Thorben Vogelsang (Account Management), Judith Schnigula (Strategy), Rémy Steinmann, Vanessa Savi, Laura Jaggi, Celina Liechti (Art Direction), Berni Brungs, Vincent Geller (Copywriting). External partners: Dynamic Frame (production), Luzius Fischer (executive producer), Jeanna Kobe (producer), Stefano Caprile & Alejandra Cano (director), Claude Gasser (photography), Toniq Sound Agency (sound studio), Webrepublic (media agency), Das alte Lager (VFX production).
