Saatchi & Saatchi Zurich launches new Jumbo campaign
Small prices, big emotions: Saatchi & Saatchi Zurich presents the first campaign for the DIY store Jumbo.
In an increasingly digitalized world, there is a growing desire to get stuck in. Great deeds at small prices means: At Jumbo, the opportunity to lend a hand in house and garden is particularly favorable. The offer films with image factor show that even small deeds can arouse big emotions. The specially composed music is intended to support the big feelings. Strong in character, it also serves as a signature for all Jumbo measures (online and offline).
Responsible at Jumbo-Markt Switzerland: Jérome Gilg (CEO), Ivo Casutt (COO), Fabian Rauber (HOM). Responsible at Saatchi & Saatchi: Patrick Senn, Gian Maurizio (creation), Léonie Kelly, Sylvia Kohler, Corinne Amsler (consulting), Suzana Kovacevic (art buying), Camila Zapiola (direction), Pumpkinfilm (production).