Ruf Lanz gives Migrol Car Wash an image makeover
In December, following a comprehensive presentation, Ruf Lanz was awarded the contract to further raise the profile of Migrol Car Wash as the No. 1 brand in the Swiss market. The new campaign is now on air.
The message is: What is precious to you, we clean gently. Because at Migrol Car Wash, only paint- and environmentally-friendly washing technology is used. To present this customer benefit in a stunning way, the creative team painted cars in the style of precious Ming porcelain vases. To ensure that no target group falls by the wayside, a wide variety of vehicle types were taken into account: From smart compact cars to sleek sports cars and practical vans.
The main advertising medium is targeted street posters in the vicinity of the 70 or so Migrol car washes in all three parts of Switzerland. In addition, all Migrol stations, including those without car washes and vending machines, will be equipped with appropriate POS advertising media to further extend the campaign's reach.
Responsible at Migrol: Mirjam Fuchs (Head of Marketing/Filling Station Business), Anita Candolfi (Marketing/Filling Station Business). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Markus Ruf (Text), Anita Roth, Anja Fiebiger (Consulting), Armin Arnold (DTP). Image editing: Aschmann Klauser. Media: the Generation Media.
