Ruf Lanz: Tilsiter for more maturity in parliament
The «Tilsiter Wisdom» series is moving on to the next round. The current topics are just as big a talking point as the politicians on the campaign posters are right now.
Tilsiter is the delicate cheese from eastern Switzerland that has been produced in family cheese dairies for 130 years. To bring the traditional brand to everyone's attention, Tilsiter Switzerland launched a new campaign at the beginning of 2023, conceived by Ruf Lanz: the Tilsiter Wisdom.
These take the old custom of rhymed peasant wisdom and translate it into the present day. With pointed allusions to current trends, topics and events.
According to Sibylle Marti, President of Tilsiter Switzerland, the campaign struck a nerve: "The population quickly picked it up and continued to rhyme cheerfully. As a result, we are also in a cheerful dialogue with our cheese lovers on social media."
The current wave of posters makes a bold reference to the federal parliamentary elections. For this purpose, the billboard has been placed in the period from October 9 to 22, i.e. in the hottest phase of the election campaign. Because on Sunday, October 22, the new National Council and Council of States will be elected.
Responsible at SO Tilsiter Switzerland: Sibylle Marti (President & Strategic Marketing), Urs Hänni (Managing Director), Willi Oberhänsli (Marketing Manager). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht Lanz (Creative Direction), Isabelle Hauser, Dave Schellenberg (Art Direction), Andreas Hornung (Text), Armin Arnold (DTP), Gian Marco Juon (Consulting Management), Kevin Meier (Consulting Assistance). Responsible at PMC Prezzi Media: Ella Erogul, Sandro Prezzi.
