Ruf Lanz uses sticky notes constructively
The current campaign by Museum Haus Konstruktiv commemorates the last chance to see constructivist-concrete art at Unterwerk Selnau. It was conceived by the Zurich agency Ruf Lanz.
Haus Konstruktiv's last major exhibition is currently running at Unterwerk Selnau before the museum moves to the Löwenbräukunst site in May 2025.
It is therefore the last opportunity to see constructive-concrete art in the impressive halls of the historic industrial building, which was home to the museum for over two decades.
To remind people of this last chance, Ruf Lanz has replaced the yellow areas in concrete art with Post-it notes. People like to use these sticky notes to remind themselves of important things they don't want to forget or miss.
The campaign was conceived as a tribute to the Swiss-American artist Fritz Glarner and his Rockefeller Dining Room from 1963/64. This is one of the centerpieces of the Museum Haus Konstruktiv collection.
The agency has been working for Museum Haus Konstruktiv since 2015. The campaigns have received numerous awards - including a Cannes Film Lion, the Evergreen Award from the Art Directors Club Switzerland for many years of creative consistency and, most recently, Culture Gold at the Swiss Out of Home Award 2024.
The current campaign sticks on printed and digital posters, in advertisements and on social media.
Responsible at the Museum Haus Konstruktiv: Sabine Schaschl (Director and Chief Curator), Andreas Durisch (President of the Foundation Board), Ladina Hurst, Pascal Schlecht (Marketing and Communications). Vhe responsible at Ruf Lanz: Catherine Martin (Art Direction & Visual Composing), Markus Ruf (Creative Direction & Text), Sherif Ademi (DTP), Gian Marco Juon (Head of Consulting). External partners: RTK Media Technology (Lithography).
