Ruf Lanz launches crystal clear BFU campaign against alcohol in road traffic
In the current nationwide prevention campaign for the Swiss Federal Accident Prevention Bureau (BFU), Ruf Lanz vividly demonstrates that even one glass of alcohol reduces driving ability.
Alcohol is one of the greatest safety risks in road traffic - not only when drunk in excess, but even in small quantities. Even one glass has a negative effect on driving ability, because attention and vision are impaired.
Especially the influence of small amounts of alcohol is underestimated by many. This is where the new national prevention campaign comes in, which Ruf Lanz designed and implemented on behalf of the BFU.
The agency illustrates the effect of alcohol by placing an empty glass of beer, wine and prosecco in front of striking headlines. This produces precisely the distorting, befogging and clouding effect that alcohol has on the road.
The campaign is being played out throughout Switzerland in German, French, and Italian. On over 6,000 billboards as well as in animated form on social media, on the BFU website and via DOOH.
Responsible at the Swiss Council for Accident Prevention: Jürg Beutler (Head of Communications, Member of the Executive Board), Peter Matthys (Head of Campaigns), Claudia Bucher, Leona Savary (Campaign Management), Andrea Uhr (Road Traffic Research), Yvonne Achermann (Road Traffic Research). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht-Lanz (Creative Direction), Isabelle Hauser (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Miro Poffa, Sylvia Kohler (Consulting). External partners: Lorenz Wahl (image editing), RoDo Works, Roger Koller, Gregor Szabo (motion design), Sabrina Vogel (producer).
