Ruf Lanz creates a special campaign for Swiss Life in honor of Alfred Escher
Alfred Escher was born 200 years ago. Swiss Life and Ruf Lanz are dedicating a special campaign to this outstanding Swiss figure as part of Swiss Life’s current brand campaign.
With good reason, as Alfred Escher was, among other things, Chairman of the Board of Directors of Kreditanstalt. Thanks to their guarantee, Conrad Widmer was able to found Schweizerische Lebensversicherungs- und Rentenanstalt in 1857, which has been called Swiss Life since 2004. The fact that Swiss Life is now able to support its customers in leading a self-determined life with individual pension and financial advice is also thanks to Alfred Escher's extraordinary life.
The motif appeared prominently on the first inside page of the NZZ special supplement "Escher". It is the latest motif of the new Swiss Life brand identity, which is currently nominated for the Crossmedia Award.
Responsible at Swiss Life: The Swiss Life and Swiss Life Asset Managers teams. Vhe responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Mario Moosbrugger (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Ursula Jaag, Marc Gooch (Consulting). Media: ZipMedia, Caroline Nünlist.
