Ruf Lanz creates a pointed VBZ appearance after the vacation season
VBZ is using the approaching end of the vacation season for a current motif as part of its popular advertising campaign. It was created by the long-standing VBZ agency Ruf Lanz.
In recent weeks, many Zurich residents have gained experience with distant, sometimes exotic transport companies. Even if they make a great backdrop for spectacular vacation selfies, people at home like to get used to the punctuality and reliability of VBZ. A streetcar or bus arrives here every seven minutes on average. Thanks to this tight timetable, nobody has to climb onto the roof, even during rush hour.
"How wonderfully boring Zurich's public transport is after the vacations" is therefore the tongue-in-cheek message of the latest VBZ subject by Ruf Lanz. It combines selfies from popular travel regions, including the USA, Japan and India. The subject will be used from Wednesday: on double-page and full-page advertisements in 20 minuteson the back of the VBZ Züri-Linie buses and on social networks (Facebook, Twitter, Instagram).
Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Elina Fleischmann (Deputy Head of Corporate Communications), Sherin Varghese (Business Support Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Isabelle Hauser (AD), Markus Ruf (text), Armin Arnold (DTP), Anita Roth (consulting). Image processing: Aschmann Klauser.