Ruf Lanz baits for the K-Tip with lurid offers
Ruf Lanz created a banner campaign for K-Tipp. Anyone who clicks on it really needs this consumer magazine.
For 25 years, the consumer magazine K-Tipp has provided clear, critical and competent information and independent product tests. Ruf Lanz emerged as the test winner for communications last year. The measures taken so far (Werbewoche.ch reported) are supplemented by a banner campaign that lures the audience with deliberately lurid offers. Anyone who clicks on the banners lands directly on the K-Tipp subscription service. Because anyone who falls for offers like the anti-gravity breast cream or the yield miracle with 15 percent profit is in dire need of a K-Tipp subscription.
Responsible at K-Tipp: René Schuhmacher (Editor), Peter Salvisberg (Member of the Executive Board). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (overall responsibility), Markus Ruf, Peter Brönnimann (creative direction), Isabelle Hauser (art direction), Peter Brönnimann (text), Pascal Trütsch, Anita Roth (consulting). Implementation: Part.ch.
