Ruf Lanz for TIR Foundation: Hands off wildlife attractions!
Close contact with humans and being constantly touched cause significant stress for wild animals. Ruf Lanz addresses this issue on behalf of the Tier im Recht Foundation through striking handprints.
The Corona pandemic is forcing everyone to pause. But the return to normality should not then be allowed to mean a return to a reckless treatment of animals. Therefore, the Foundation for the Animal in Law TIR sensitizes people already before booking the next trip for the suffering behind many tourist attractions with wild animals - and asks everyone to keep their hands off in the future.
The striking handprints illustrate the traces that humans leave behind during "hands-on encounters" with wild animals. This is because wild animals are not adapted to the human environment; proximity to humans and being touched all the time therefore causes them considerable stress - this applies to everything from selfies with baby big cats to horseback rides on elephants and camels to dance performances by tamed bears and hotel shows with hand-tamed parrots.
Moreover, corresponding tourist attractions are not only at the expense of the welfare and dignity of the animals concerned, but are not infrequently associated with considerable species conservation problems.
The wildlife campaign is already the sixth national campaign Ruf Lanz has designed and realized for TIR since 2012. It is used on F200 and F12 posters, on ads in newspapers and magazines, in various online media and social media channels as well as on the TIR website. Media measures will be intensified when more travel is possible again.
Responsible at the Animal in Law Foundation (TIR): Gieri Bolliger (Managing Director), Christine Künzli (Deputy Managing Director), Vanessa Gerritsen (Deputy Managing Director), Denise Eggenberger (Communication & Fundraising). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Isabelle Hauser (Art Direction & Illustration), Markus Ruf (Text), Armin Arnold (DTP), Lara Cavelti (Consulting).
