Ruf Lanz: Bank Thalwil is too small to be saved
Against the backdrop of recent events in the Swiss banking center, Ruf Lanz continues to position Bank Thalwil as a bank cut from different cloth.
Bank Thalwil is the regional bank on the left bank of Lake Zurich with headquarters in Thalwil and branches in Kilchberg, Adliswil and Langnau am Albis. Since 1841, there have been no aloof bankers working here, but down-to-earth "bankers".
Ruf Lanz was commissioned in 2020 to creatively develop the existing positioning of the "Bankwerker". Since then, Bank Thalwil has regularly drawn attention to itself with pointed poster campaigns. Most recently with the still topical anti-rip-off subject: We Bankwerkers don't make the CEO 'OOO'OOO.-. (Werbewoche.ch reported).
In the current campaign, saucy allusions to recent events in the Swiss banking center make it clear that Bank Thalwil is made of very different stuff.
The posters can currently be seen in the Lake Zurich region.
Responsible at Bank Thalwil Genossenschaft: Beat Ruch (Head of Marketing & Communications, Member of the Extended Executive Board). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht Lanz (Creative Direction), Markus Ruf (Text), Mario Moosbrugger (Art Direction), Armin Arnold (DTP), Gian Marco Juon (Consulting Management).
