Ruf Lanz brings VBZ message to the ground in a playful way
With an unusual campaign by Ruf Lanz in Zurich neighborhoods with many families, the VBZ is reaching out to the passengers of tomorrow.
With its forward-looking network expansion, VBZ is setting the course for the future. Ruf Lanz has literally brought this message down to earth.
Together with VBZ, the creative agency painted the bouncy game "Heaven and Hell" in the colors of the VBZ streetcar lines on the sidewalks in Zurich's child-rich residential districts such as Wiedikon, Wollishofen and Oerlikon. With environmentally friendly, washable chalk.
The passengers of tomorrow (and their proud parents) were picked up in a playful way. The message spread even further when it was posted on VBZ's social media channels.
Conclusion: With the VBZ, it will be child's play for future generations to hop around the city.
Responsible at VBZ: Elina Fleischmann (Co-Head of Corporate Communications a.i.), Sabrina Pellaton (Social Media Manager). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Mario Moosbrugger (Art Direction & Supervision), Gian Marco Juon (Consulting). External partners: Streuplan (coordination and implementation), Vivian Simoes (project management).
