Ruf Lanz promotes the first Metzgete that also makes animals happy
To celebrate its anniversary, Hiltl Vegi-Metzg is hosting its first vegetarian Metzgete. Ruf Lanz is promoting the event.
The Hiltl Vegi-Metzg is celebrating its fifth anniversary. To mark the occasion, there will be a special kind of feast on October 25, 26 and 27: the first Vegi-Metzgete of Switzerland. At a large table, you can enjoy the traditional autumn specialties in vegan versions: Sausages, meatloaf, red cabbage, sauerkraut, dried beans and many other delicacies.
The big feast is accompanied by a campaign by Ruf Lanz, among others. The creatives have surprisingly reinterpreted typical butcher's boards. The thigh is for jumping around on, the back is for comfortably chafing and the rump is for pigleting. Because with the Hiltl Vegi-Metzgete, pig and calf can continue to enjoy life to the full.
Responsible at Hiltl: Rolf Hiltl (overall responsibility), Amber Turgemann (Head of Marketing). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Catherine Martin (Art Direction), Markus Ruf, Linda Solanki (Text), Marc Gooch (Consulting). Illustration: Catherine Martin.
