Ruckstuhl garages and Alpstudios get under your skin
Ruckstuhlgaragen is now an official Peugeot partner and has enlisted the Zurich-based agency Alpstudios to handle its communications. The collaboration kicks off with a campaign designed to attract attention with a bold move.
Ruckstuhlgaragen has been an official dealer and service partner of Peugeot since January 1, 2025. At the same time, the collaboration between the dealership and the Zurich agency Alpstudios, which will be responsible for Ruckstuhlgaragen's marketing and social media in future, was launched.
The first joint campaign is entitled "A partnership that gets under your skin". Martin Ruckstuhl, Managing Director of Ruckstuhlgaragen, and Simone Ruckstuhl, designated successor, had the Peugeot lion logo "tattooed" as a symbol of brand loyalty. The campaign will be implemented in a cross-media campaign, including posters in the Zurich area as well as digital content on social media and Google Ads.
"In Alpstudios, we have found a partner who shares our vision and supports us with creative approaches," says Martin Ruckstuhl. Kerim Alp, co-founder of Alpstudios, adds: "Our campaign shows how bold and unconventional automotive marketing can be." The collaboration is set to continue in the long term.
