Pink for Rivella: Ready. Focus. Go.
With the campaign "Ready. Focus. Go.", developed by Rosarot, Focuswater is positioning itself as a companion for all those who want to be ready at the decisive moment.
Anyone who sets out to achieve great things should also take a moment to pause. Because in addition to talent, expertise, passion and motivation, great things require one thing above all: focus. "We believe in the power of this moment - and that focus is the key to activating your own potential," say Marianna Länsitalo, Lead Brand Communication & Digital and Carla Christen, Brand Manager at Focuswater. "With 'Ready. Focus. Go.', we show how our products provide support exactly when it counts."
New positioning, new claim, new brand campaign
Rosarot provided strategic support for Focuswater's repositioning and worked closely with them to develop a brand foundation that gives the brand a clear role. The new claim "Ready. Focus. Go." condenses the positioning into three memorable words. "The wonderful thing is that we all associate something with the phrase "Ready, steady, go." or "Ready, Steady, Go.". We have learned to hear these words whenever it matters. When we need to perform at our best. It is precisely this feeling of focus that we are getting to the heart of with the new claim and the campaign," says Matthias Koller, Co-CEO of Rosarot.
Ready. Focus. Go.
The campaign will be launched throughout Switzerland in June - on TV, on news portals and on social media. The campaign will also be activated at events and at the point of sale. Three different sports scenes will be shown, depicting key phases of a sporting moment: just before the start, focusing and in action. The athletes accompany these scenes with the mantra-like phrase: "Ready. Focus. Go." - clear in mind, active in the moment.
Responsible at Rivella Group Sara Jermann (Co-CMO), Angelika Leemann (Co-CMO), Marianna Länsitalo (Lead Brand Communication & Digital), Carla Christen (Brand Manager Focuswater), Kevin Bieri (Digital Manager), Niels Niemann (Digital Manager) Responsible at rosarot Matthias Koller (Co-CEO, Creative Direction), Deborah Bäbler (Consultant), Franz Neugebauer (Senior Copywriter/Concept Designer), David Lübke (Text/Concept), Sherida Kuffour, Boris Stoll (Art Director), Horatiu Sovaiala (Photography), Responsible for Stories Silvan Giger (Director/DOP/Edit), Yves Bollag (Executive Producer), Michèle Seligmann (Head of Production), Rhea Mandanis (Producer)
