Rosarot accompanies the launch of Blattfreunde
For their new online houseplant store, «Blattfreunde,» the founders of the «Veg and the City» stores have teamed up with Rosarot. Together, they refined the brand identity and communication strategy and created the branding and a launch campaign.
Houseplants are the best friends you could wish for. They are always there for you and bring fresh air back into your life. The name itself sums up what the new online store stands for. This is exactly where Rosarot came in creatively.
Based on the name "Blattfreunde", the agency created a consistent and differentiating brand concept for all areas: the logo emphasizes the connection between all Blattfreunde with its heart and plant, and the fresh brand identity is intended to appeal to plant lovers with a suitable combination of colors, logo, typography and imagery.
Personal matches for every type
The launch campaign also consistently focuses on emotions: Here, Rosarot lets different leaf lovers meet and shows in a humorous way that with the right choice and expert help from the online store, anyone can find the perfect houseplant.
Real character heads are juxtaposed with plants with personality, showing how well people and plants can go together. The five different visuals are intended to give the online store an unmistakable, independent identity. To ensure that the store thrives in the best possible way, the high-performance campaign playout developed by Rosarot on Meta and Google whets the appetite for the right greenery for the home or office.
Responsible at Blattfreunde: Judith Winderlich (Head of Online Sales) and Gudrun Ongania (Managing Director and Founder). Responsible at Rosarot: Stephanie Lüscher (Art Director), Carmen Stähelin (Senior Copywriter), Fabio Montefiori (Polygraf), Nadine Ticozzelli (Director Consulting), Antonia Lattarulo (Digital Campaign Manager), Moreno Carroccia (Head of Performance), Mauro Zoffoli (Performance Manager), René Karrer (Co-CEO).
