Rod hosts the most exciting Formula E betting game for Wingo

Wingo took advantage of Switzerland's first Formula E race to run a promotion. For as little as 25 francs a month, customers can get high-speed internet. Rod Kommunikation developed a concept to reach as many racing fans as possible with the promotion.

Editorial - June 12, 2018

In addition to comprehensive branding at the race site, the promo was advertised using a race betting game: the fastest 25 francs from Wingo. An announcement clip first appeared on the public viewing screen, presenting the four race pairings to the viewers and encouraging them to make their predictions. Afterwards, the races appeared as a resolution. The prize for the participants was an annual subscription to Wingo. To ensure that the promo did not get lost in the hustle and bustle of Formula E, Wingo opted for a quirky and eye-catching implementation. With eight unusual race competitors, equipped with 25 francs and an over-motivated commentator.