Rod launches campaign for Jobs.ch and says "Go for it"
Rod Kommunikation has launched a campaign for the job portal Jobs.ch designed to encourage people to take the next step in their careers. To kick things off, the focus is on an online salary check, with additional topics to follow throughout the year.
It often happens that we dream a bit in relation to our everyday working life, be it of more pay, a shorter commute, more responsibility or quite simply a new job. With the claim "Go for it", Jobs.ch wants to call on people to tackle their goals.
For the online salary check, which marks the start of the campaign, a study was carried out by the Sotomo research center, which examined various aspects relating to the topic of salary satisfaction. According to the results, around a third of respondents believe that they are "selling themselves short" when it comes to wages when taking on a new job. It is therefore important to always be well informed when it comes to wages and employment conditions.
Jobs.ch as a Swiss job platform knows the characteristics of the local job market and offers besides job advertisements also further support in areas like salary negotiations, CV or job interviews.
The new campaign is intended to convey know-how and encourage people to push ahead with their professional development. Jobs.ch offers a comprehensive salary check as well as company portraits including user ratings, so that an insight into the respective company culture can be gained. In addition, a blog provides tips and guidance on all aspects of working life.
In addition, the campaign is structured chronologically and thematically. The "Salary" theme is currently live throughout German-speaking Switzerland. The "part-time" and "career move" sections will follow and will be used in TV, online, OOH, DOOH, social media, print, and on the platforms of Jobs.ch owners Tamedia and Ringier.
Responsible at Jobcloud: Mara Pasquali (Chief Marketing Officer); Lars Hvidt (Chief Product Officer); Laura Baggenstos (Brand Manager). Strategy, conception, creation and realization: Rod Communication. Film production: Robin Polàk (director); Sandy Blum (executive producer Czar Switzerland); Jingle Jungle (sound). Photo production: Dan Cermak (photographer); Sebahat Derdiyok (producer); Lisa Biedlingmaier (photo editor). Media: Mediatonic Genève. Banner production: Cubera Solutions.
