Rod accompanies the new digital appearance of 20 Minuten
Since April, 20 Minuten has been presenting itself with a completely revamped digital presence. Rod accompanies the new website and app with a 360-degree campaign set in the current context.
Rod's 360-degree campaign is designed to motivate users to download or update the new app. This is because the "News from Now" comes in an even more attractive, contemporary presentation.
The campaign relies heavily on the community's feeling of being "in the thick of things. The cover stories take place in one's own bathroom, in a train compartment or on the balcony. In a playful way, the campaign aims to bring together current events with individual locations where the community consumes the news prepared by 20 Minuten. This also communicates 20 Minuten's claim to provide its audience with the most current and relevant articles, always and everywhere.
"Our new digital presence allows us to connect even more closely with our community
and accompany them through the day with news, radio and video formats. In
Our agile development process gives us the opportunity to provide constructive feedback.
and thus our platform is continuously developing. With the
launch campaign, we have managed to transform our digital DNA into an emotional message.
and to take up the current zeitgeist in a playful way," says Valérie Henzen, Chief Marketing Officer at 20 Minuten.
The campaign has been seen since Wednesday in online spots, online banners, on billboards, advertisements and hanging boxes.
Responsible at 20 minutesValérie Henzen, Franziska Wiesner. Responsible agency: Rod Communication. Image editing: Rohner Retouch. Photo production hands: Prodigious (Publicis Communications Switzerland). Lithography: Blue Horizon. Production Online Banner: 316tn.
