Rob Nicolas and ibW motivate new opportunities on TikTok
Under the motto "Pack's an!", ibW Südostschweiz wants to inspire Gen Z to pursue further education at a higher technical college and is enlisting the support of the Rob Nicolas agency to do so. As part of the campaign, ibW is launching its own TikTok channel.
According to its own information, ibW is the largest non-university institution of further education in southeastern Switzerland with over 100 federally recognized educational offerings. The college is responding to the trend toward younger and younger students and wants to position itself on TikTok as a practical and modern institution. The campaign is intended to promote the wide range of continuing education courses and motivate students to actively shape their professional future.
A total of four videos were produced. The two main videos show from a POV perspective how you can give your current job a new career boost with further training or take your skillset to the next level. The first step in doing so is to "Get it done!". Two other videos go into detail about the variety of continuing education opportunities at ibW. The central message here is "Do exactly what you feel!" Because when it comes to choosing a continuing education program, it's your own interests that count, not the opinions of others.
Customer: ibW University of Applied Sciences Southeastern Switzerland. Responsible Agency: Rob Nicolas.
